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Funny thing those stories. When I was a small guy of 14 I did magic tricks. As did all the boys in the area. But I started getting requests to do parties and event for older folks. Why? Because there was a reason for my tricks. There was a story that wrapped each magic bit so there was a reason.
Keeping with that today, many times technology is just too confusing in it's raw shape. A touch of a story about how there is a need for a simpler user and how we bring a solution gets people thinking how they relate to the needs. A poor fisherperson loosing their way is a quick way of saying we have software for handhelds that sort appointments better - when on a three floor elevator ride.

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