I heard a new phrase on a conference call with a client this morning. The client claimed they were suffering from intense ambiguity. I knew immediately I had a post in those two words.
What the client meant was that there was significant pressure from the management team to do something - especially new and interesting things. However, there isn't necessarily a corresponding amount of clarity about what those things should be. So, there's a lot of pressure to get things done, just no one is really sure what kinds of things should be done.
This is known, my friends, as a failure to communicate. There are only three possibilities here:
- The management team wants new and interesting products and services delivered, but hasn't communicated the strategic goals of the company. Either they don't have clarity around that themselves or they are waiting for a couple of really bright people to present them with a strategy that works.
- The management team has no ability to generate a strategic vision and is hoping and praying that someone in the organization has a compelling vision that they'll present, so the management team can champion.
- The management team has communicated a vision that was so tissue thin and unimpressive that everyone missed it and is still waiting for the "real" vision.
So, here's the dilemma: Would you rather be led by a madman with a very clear strategic vision that may not be correct but is well formed, or would you rather be "led" by a group of senior managers who cannot or will not provide a clear strategic vision? In the first case you know specifically where you are going, you may not agree but it isn't hard to align vision and resources to those goals. In the second case, there's a significant amount of pressure to do something, but no one is clear what that "something" is, and so a number of different teams acquire different interpretations and work at cross purposes, or nobody does anything, waiting for clarity.
As for me, hoist the Jolly Roger any day. I'd rather work to a clearly flawed but clearly articulated goal than an ambiguous plan with no clear strategy any day.
How's that intense ambiguity working for you?
Love the term "Intense Ambiguity".
I'm seeing a lot of that now...lot's of work being 'done' but little real progress on anything that makes a difference long term.
I'd rather be working for an organization that has a flawed strategy than one without one.
Posted by: Eric Brown | July 01, 2009 at 10:41 PM
> How's that intense ambiguity working for you?
We are in the lucky position to have a direct contact to our upper management, because we are a small shop.
But we are separated in or during time have seen three groups:
1. The unsatisfied and silent
2. The exhausted
3. The ones who keep fighting
The first group does
- not think its their job to submit ideas to make things better or to give support but keeps complaining
- does not care
The second group tried to bring up ideas, partly fought for them but because of lack of understanding on one or both side(s) gave up and are in the first group now.
The third group sees all this as part of the job and stays more or less comitted by ideas, critic and protest.
Posted by: Dennis | July 02, 2009 at 01:48 PM
I love the term intense ambiguity. It reminds my of football goalies who move to stop a shot when some research suggests if they didn't move they would make more saves. It is just hard not to feel you need to move sometimes.
Posted by: David Zinger | July 17, 2009 at 09:04 AM
There are interesting challenges in both situations. When you work with a clearly formulated but wrong strategy, aren't you professionally obligated to champion a better strategy? But this, even if done cleverly and subtly, may be career-suicidal. When you are working with no strategy at all, that could well be your opening to create a well thought out strategy, sell it to the management, and make it seem like they came up with it. If done well, this can lead to much more satisfying results.
Posted by: Tanya Berezin | July 17, 2009 at 10:14 PM
the ambiguity always makes me nervous ...
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